The legacy continues – rewriting a piece of history

Hispano Suiza Automobilmanufaktur AG was founded in Baar / Canton Zug, Switzerland in 2010 by Erwin Leo Himmel. It continues the legacy of the La Hispano-Suiza, Fábrica de Automóviles S.A., founded in 1904, which has been one of the legendary automobile brands of the early 20th century and had its glory days in France. In 1911 the first factories in France were established. The Spanish car market – the initial home of Hispano Suiza – revealed itself to be too small for the brand, and Paris was the place to be for the automobile industry at this time.

Together with Rolls Royce, Bugatti, Bentley and Maybach Hispano Suiza was among the top manufacturers of exclusive high-performance automobiles. The last Hispano Suiza car left the Paris factory in 1938. It took 72 years until the rebirth of the legend.

In 2010 Erwin Himmel opened this new chapter, presenting the first prototype and show car of the Hispano Suiza at the Geneva Motor Show. With the concept car ‘Grand Turismo Coupé’ a new era begun, closely connected to the history of the brand and one special person – Marc Birgkit. The gifted Swiss engineer was responsible for some of the most innovative and exclusive cars of its time. Cars that are more than just a mode of transport, but a piece of art – breathing the Parisian air of its day.

Being an admirer of Birkigt’s craftsman skills and his epic masterpieces, Himmel was driven to revive the character of the extraordinary brand. He started from scratch to design the new company and its products – focusing on the philosophical standards set by Birkigt and his team back in the days. Himmel wanted to tie in with the perfection at all costs credo Birkigt’s.

Today the core business of Hispano Suiza and especially its automobile line Maguari is to build the most exclusive luxury cars – jaw-dropping master pieces. Himmel teaming up with Frenchman Olivier Boulay, another famous automobile designer, seek to perpetuate traditional handcrafting skills combined with state of the art technology for today’s market. The legacy of Marc Birkigt continues.

Hispano Suiza Automobilmanufaktur AG has its headquarters in Zug/Switzerland, its engineering hub in Villach/Austria, its design atelier in Paris/France and representative offices in New York/USA, Abu Dhabi/UAE and Hong Kong.

Company - Hispano Suiza Engineering & Manufactory

The first prototype for this model series is currently being built in Villach, Austria. The location Austria guarantees the highest quality standards in the automotive industry. Hispano Suiza Engineering GmbH in Villach/Austria facilitates the production of the first series with competent and respected partners.

Erwin Himmel

The man behind the new Hispano Suiza is Erwin Leo Himmel. The renowned car designer was born in Graz, Austria and is one of the most creative talents of this generation.

With more than 30 years in the industry, 25 of which as CEO, Mr. Himmel led design teams at Volkswagen and Audi and created several modern classics such as the Audi 80, Audi 100, the RS4, the A8, the 4th generation VW Golf and the VW Touareg. At Audi he was heavily involved in lifting the brand into the premium market by developing a new first-rate interpretation of the Audi design language. His 1991 Quattro Spyder is regarded as the pinnacle milestone in this process.

  • Born in Graz, Austria
  • Diploma of Architecture at Technical University Graz/Austria
  • Master of Design in Automotive Design, Royal College of Art, London/UK – graduated with honors
  • 1981-2000 Chief Designer Audi/VW Group
  • 2000-2007 Fuore Design SL, Barcelona/Spain
  • Since 2010 CEO, Hispano Suiza Automobilmanufaktur AG, Zug, Switzerland

Olivier Boulay

The second mastermind behind the new Hispano Suiza is Oliver Boulay.

The famous French automobile designer worked on some of Porsche’s benchmark models like the Porsche 959, 964, 993 and is the creator of the legendary Maybach. He is regarded as one of the most innovative automobile designers of his generation.

  • Born in France
  • Master Degree in Architecture from ESAG, Paris/France
  • Master Degree in Automotive Design from Royal College of Art, London/UK
  • 1984-1986 Porsche AG (Germany)
  • 1986-2016 Mercedes-Benz (Japan, China, Germany)
  • 2001-2004 Mitsubishi Motors (Japan)
  • 2004-2017 Mercedes-Benz (Japan, China, Germany)
  • Since 2017 Owner design consulting company, supporting Hispano Suiza